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Olympics: How to Make Money from the Opening Ceremonies

Ernesto J. Sager by Ernesto J. Sager
June 4, 2025
in Sports
0

The Olympics have been a huge success for NBC and its advertisers. NBC has seen $7 million in ad revenue during opening ceremonies and other events, with more than 200 million people tuning in for the Games this year. NBC is also showing live coverage of the opening and closing ceremonies. The Olympics are coming, and you may have the perfect idea for a sponsorship opportunity for the opening ceremony. You could earn millions by sponsoring the Games and advertising during the ceremonies. But how do you get paid?

 

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What are the Olympics?
Where can I watch the Olympics?
How do I get sponsors for the Olympics?
How do I plan a successful Olympics?
How to make money from the Olympics?
Frequently asked questions about the Olympics.
Myths about the Olympics
Conclusion

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If you’re not already using social media platforms to promote your brand, you’re missing out on a big opportunity to connect with potential customers. Finding sponsorships that fit your niche market is the secret to earning money from the Olympic Games. This blog post will tell you how to find those sponsorships. Everyone is talking about the 2018 Winter Olympic Games in PyeongChang, South Korea. It’s the first time the Winter Olympic Games have been held on Korean soil. The games were starting on Feb 9th, 2018, and for many people, it will be one of the most exciting sporting events they’ve ever witnessed. They’re even being held in Gangnam, where many live because of its relatively lower cost of living.

What are the Olympics?

The Olympics are a series of international sporting competitions held every four years. The opening ceremony is the Games’ highlight and the biggest opportunity for sponsors. The International Olympic Committee (IOC) is a non-profit organization, and it’s responsible for organizing events. As a business owner, you can use the Olympic Games to increase your brand’s visibility and establish your company as a leader in your industry. To maximize your chances of success, you should partner with an agency or PR firm specializing in sports marketing and the Olympics.

Where can I watch the Olympics?

Social media is the ideal place to advertise during the Olympics because people are more likely to be online. As a side note, most major social networks are streaming the Olympics, so you can check out what they’re doing and get inspired. For example, Facebook is streaming the games live on Facebook Live, so you can watch and comment as if you were at the stadium. The only downside is that Facebook doesn’t provide analytics, so you’ll have to monitor the streams yourself.

How do I get sponsors for the Olympics?

You can get paid to sponsor the Olympics! It’s true. As an Olympic sponsor, you can make a lot of money. Sponsorship opportunities are available for everything from opening and closing ceremonies, individual sports, Olympic medals, and games. For example, Coca-Cola was the official cola of the 2012 Summer Olympics. They paid around $7.6 million to sponsor the opening and closing ceremonies, and they spent another $10.3 million to advertise during the Games.

How do I plan a successful Olympics?

First, you need to identify an appropriate target market. If you’re sponsoring the Olympics for men’s hockey, your target market should be men. If you’re supporting the Olympics for figure skating, your target market should be women. You can’t just go with your gut and start promoting yourself everywhere. You need to know who will be watching the opening ceremony, what interests them where they’re most likely to be. It’s important to understand the “market” before you approach the sponsors, so you know which ones you’re aiming for. Once you have a clear target market, you need to figure out what their interests example, if your target market is women, you need to understand what products they buy, what they like, and how they shop.

How to make money from the Olympics?

The Olympics are an event that attracts hundreds of millions of viewers. Many marketers have tried to capitalize on this huge audience by creating sponsored content around the event. But how do you get paid for advertising on the most popular website on the internet? As it turns out, you can’t. While sponsored posts on YouTube and Facebook can help increase engagement, there is no guarantee that your message will be seen by an audience large enough to drive sales. The odds are stacked against you.

The problem is that many people who watch the Olympics live stream are not regular social media users. They don’t have accounts on Facebook, Twitter, and Instagram, and they interact with brands and advertisers on these platforms. So, posting your sponsored content on these channels will reach only a tiny fraction of the viewers. And even if you are lucky enough to have your content seen by a small percentage of the audience, there is no guarantee that they will purchase anything. That’s because social media audiences are highly fickle. If your product isn’t a hit, you won’t be able to get the attention of a new audience. Instead, you’ll be stuck with a small group of fans who will never buy from you again.

Frequently asked questions about the Olympics.

Q: What’s the best part of being a model?

A: I love being able to travel the world. I have been able to see so many amazing places and meet so many prominent people.

Q: What’s the worst part of being an Olympic model?

A: It’s hard not having time to rest. It’s hard being on camera all the time, and so many things can happen. You never know what’s going to happen.

Q: How did you prepare for the Olympics?

A: I watched a lot of sports, and I listened to music. I had to push myself to get through the week.

Q: How do you stay focused in between events?

A: My focus is always on getting my routine right.

Myths about the Olympics

1. Olympic sports are only for white athletes.

2. Olympic sports are only for men.

3. Only professional athletes are allowed to participate.

4. Only the best athletes will win.

Conclusion

The Olympics have become one of the biggest events in the world. More than 2 billion people watched the opening ceremonies on TV, while over a billion more went online to watch the games live. This means a huge opportunity to make money online by promoting brands and products related to the Olympics. There are a few different ways to monetize these opportunities.

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Ernesto J. Sager

Ernesto J. Sager

Infuriatingly humble internet advocate. Unable to type with boxing gloves on. Alcohol expert. Twitter scholar. Creator. Spent 2001-2005 consulting about Virgin Mary figurines in Salisbury, MD. Spent 2002-2008 licensing corncob pipes in Phoenix, AZ. Spent 2002-2009 investing in glucose in Gainesville, FL. Spent 2002-2010 deploying Roombas in Suffolk, NY. Spent college summers testing the market for soap scum in the UK. Prior to my current job I was lecturing about birdhouses in Cuba.

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