5 eCommerce Trends to watch in 2018

By posted on May 3, 2020 4:06PM

Change is inevitable. Many sectors have witnessed a number of new trends. Every year a new technological trend usually comes into existence. This is no different to ecommerce. The ecommerce sector has seen new trends every year. If you are looking to explore all these trends and want to stay current with all the other happenings in the ecommerce world. Then you can visit eshoppingjournal.com.

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Sellers and buyers are anxious in 2018 for the new ecommerce trends. The following are five ecommerce trends that you will have to watch for.

Augmented Reality and Virtual Reality

Most online shoppers chose to view goods before purchasing. What if I told you there is better ways in which you can help your customers view your goods in almost reality. This can be achieved by use of virtual reality.

Virtual reality will enable your customers to view the items in store before purchasing. The advantage of this is that customers can be sure whether the product on offer is good enough through the 3D view and will increase their chances of buying.

Automation and Chatbots for Online Ordering

There is a very large presence of people on social media platforms such as Facebook and Twitter. It only makes sense if online companies can make use of Artificial Intelligence like chatbots in customer care, sales, and marketing.

Dominos already have a working system in place whereby the Chatbot offers you a full-menu for you to order. Chatbots are not only fast but also cover a larger area of service compared to human personnel. “Dom” which is the name of Dominos Chatbot is proving to be efficient and helpful in many ways.

Voice Search Software

Most people are aware of Siri and Google assistant. These are voice manipulating software systems on your phone. This will help you in carrying simple tasks on your phone. Success of this software has led it to be introduced to the ecommerce world. Amazon Echo is one the examples of voice search capability that allows you to place orders using a voice search. This technology is undergoing transformation and its use will increase this year.

Mobile App Optimization

More people are using their mobile phones to order goods from online sites. There is therefore need for online companies to make applications that have high compatibility with mobile phones to make it easier for more people to order. Online stores that have done this have recorded more orders.

Machine Learning

This is one of the largest topics in the Information and Technology field. It is no surprise that this technology is taking root in the ecommerce sector. Many people come across AI and Machine learning daily but they do not realize it.

Machine learning is whereby computers predict what information to show based on the information it has been fed. It comes in an example of YouTube who give you suggestions of videos and music for you to view based on your recent searches.

AI and Machine learning is making content more personalized for the consumer.


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